Radio Show - All Hail the Mighty Buyer
In the good old days, you know before the internet, salespeople had an advantage. The buyer only knew as much about the salesperson and his company as he could see from brochures and advertising.
Today, a buyer can learn more about you then you know, or would want them to know, with just a few mouse clicks. And that is just the beginning!
So, if the field has been so tilted, some might say “leveled,” how can we address that? How do we handle the challenge of the “well informed” buyer?
To help me tackle this question I invited John Golden, CEO of Huthwaite, to be my guest on the show.
During the interview we covered:
*Can salespeople control sales situations anymore?
*How can we adapt to the new “everybody knows everything” marketplace?
*How and why is alignment the key to success?
*And much more
Be sure to download the Ultimate Qualifid Lead Profile Toolkit - normally a $97 video training program - Yours FREE!!! - Just CLICK HERE
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