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Radio Show - Great Sales Come From Playing the Inside Game
Time-length-icon 40m 41s
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Publish-date-icon March 3, 2012
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EPISODE DESCRIPTION

We all know the old adage “people buy people,” and this tells us that the client wants to get to know you before they will buy from you. It is a sound principle.

The big question, then, becomes: Do you know you? After all, if the client wants to know you, you must be fully know yourself or you’ll end up being a fake, which clients can smell a mile away.

So, how do we do it? How do we truly “know” ourselves? And how do we translate that self-knowledge into the tangible world of day to day sales?

To help me work through this deeply personal issue, I asked Christine Clifford, author of You, Inc. The Art of Selling Yourself, to join me on my show.

During the interview we discussed:

*Why and how to sell yourself first

*What are truly useful questions all effective salespeople ask themselves regularly?

*Why your personal passion is more sellable than your product’s benefits

*And much more!

Get 3 FREE chapters of BE DO SALE by CLICKING HERE!

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